User Experience Process
Know the user
- User interviews
- Stakeholder interviews
- Surveys
- Data analysis
- Metrics
Identify needs
- Empathy maps
- Storyboards
- User stories
- Problem definition
- Narratives
Think of solutions
- Brainstorming
- Mind maps
- Affinity maps
- Storyboards
- User journeys
Simulate the Experience
- Paper prototypes
- Micro-interactions
- Mockups
- Wireframes
- High-fidelity designs
Validate with users
- Usability tests
- A/B testing
- Analytics
- Performance tests
- Eye tracking
User Experience Process
Know the user
- User interviews
- Stakeholder interviews
- Surveys
- Data analysis
- Metrics
Identify needs
- Empathy maps
- Storyboards
- User stories
- Problem definition
- Narratives
Think of solutions
- Brainstorming
- Mind maps
- Affinity maps
- Storyboards
- User journeys
Simulate the Experience
- Paper prototypes
- Micro-interactions
- Mockups
- Wireframes
- High-fidelity designs
Validate with users
- Usability tests
- A/B testing
- Analytics
- Performance tests
- Eye tracking
History of User Experience
As computer technology advanced, researchers began to focus on the usability of interactive systems. Techniques were developed to evaluate the efficiency and effectiveness of user interfaces.
Donald Norman, a cognitive scientist, working at Apple, introduced the concept of "design thinking" and coined the term "user experience". Norman published his book "The Design of Everyday Things" in 1988, which explored the importance of user-centered design.
As mobile technology became ubiquitous, more emphasis was placed on the design of mobile interfaces and applications. New approaches and methodologies emerged, such as user-centered design and usability testing.
UX became fundamental for the success of digital businesses. New roles emerged, such as user experience designers and information architects. User research techniques were integrated and agile methods were applied to iterate and improve the user experience.
UX continues to evolve with the advancement of artificial intelligence, virtual reality, and other emerging technologies. More attention is being given to personalization, inclusive accessibility, and ethics in the design of digital experiences.
The importance of UX
Digital users are more demanding than ever. They want user-friendly, intuitive, unique, and visually appealing experiences that help them solve their problems. If your application doesn't meet their expectations, they will stop using it and look for other alternatives. Now more than ever, the user experience becomes key to attracting new customers and retaining them.
User Experience Statistics
94%
Of users don't trust outdated websites
CSB
83%
Of consumers want the website they use to be "attractive."
Clutch
44%
Of shoppers tell their friends about a bad digital experience
Neil Patel
55%
Of users abandon a site that takes more than 3 seconds to load
Think With Google
Advantages of User Experience
Better experience
A good experience minimizes the frictions between the user and the process, making your customer feel happier with your product.
Reduces abandonment
A good experience design keeps the user engaged for longer and reduces bounce within your application.
Customer loyalty
Users who have positive experiences are more likely to be loyal to your brand and recommend you to their friends.
Cost reduction
By conducting user research before implementation, companies can avoid costly redesigns after launch.
Key differentiation
Products or services that are easier to use and provide a better experience often stand out more than those of the competition.
Boosts sales
A smoother buying process or a more attractive landing page makes visitors more inclined to complete a purchase.
We are experts in UX
Gluo is a User Experience Agency with over 20 years in the market.
We combine design and technology to create innovative, distinct, and functional experiences that simplify the lives of your users. Always aiming to impact your business goals.
