We investigate the needs of your user to discover their ideal experience
We apply multiple user research methods to generate relevant data about your client
Let’s boost your project
We generate valuable insights about your user
To create great digital experiences you must go far beyond developing functional and visually aesthetic applications.
You must know in depth who your customers are, what they need, what their expectations are, and priorities. To really understand your consumer we apply UX Research.
UX Research is the systematic study of users through observation, task analysis and feedback. With the ultimate goal of generating valuable insights that help you design a better experience.
User recruitment
We look for users who belong to your target to invite them to participate in a research study.
Research
Seleccionamos y aplicamos la mejor técnica de investigación de usuario de acuerdo a lo que buscas descubrir.
Insights
We present the revealed information about the behavior and needs of your customers.
We use multiple research methods to get to really know your user
Usability Testing
A researcher asks a participant to perform specific tasks within an application. As the user completes each task, the researcher observes the participant's behavior and listens to their comments.
Heatmaps
Visual representation of how users interact with an application. Through these tool we can know in which parts of our site users click, scroll, move the mouse and make pauses to view content.
Card Sorting
A set of cards is created representing the navigation of a site, so that the user can organize them as it seems most logical.
A/B testing
Two designs of the same page are created to test which of the versions is more efficient. These variations, called A and B, are randomly displayed to the visitors.
Focus Group
Several users are gathered in the same space so that a moderator asks them a series of questions in order to seek their views regarding a product or service.
Interviews
A series of predefined questions are asked to a group of users separately. The goal is to find out who they are, what they like, what they do on a daily basis, and how they solve a particular problem.
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