08:30 - 10:00

Registration and breakfast

Enjoy a full breakfast and visit the Formula 1 simulator area, where you'll have the chance to test your driving skills.

Vive la experiencia | Simuladores Formula 1

10:00 - 10:20

eCommerce growth in Mexico

In this talk, we will provide an overview of the current state of e-commerce in Mexico. Discover the most effective channels to drive traffic to your site, the preferred payment methods among users, the shopping behaviors of Mexican digital consumers, and the fastest-growing online sales categories.

Adriana López | AMVO Analytics Sr. Manager

10:20 - 10:40

Designing the Future: What's Coming and How We Prepare

It's an inspiring talk that explores the emerging trends redefining the world of design. Discover how to anticipate changes, adapt your creative approach, and prepare your skills to tackle the challenges and opportunities in design in the coming years.

Bonnit Rodríguez Velandia | UX Manager

10:40 - 11:00

The MACH Principles: A Better Way to Build Software Architectures

MACH is a set of modern architectural principles for software development, particularly focused on enterprise and e-commerce applications. Learn a better way to build your commerce application to reduce development time and costs.

Jaime De La Fuente | CEO at Gluo

11:00 - 11:20

Composable Commerce: What It Is, Its Advantages, and Which Companies Should Implement It

Composable Commerce is a new way of building e-commerce platforms. This emerging trend is gaining increasing traction among large corporations in North America and Europe. This architecture will allow you to build a connectable, scalable and flexible commerce platform that enables you to quickly adapt to change.

Rodolfo Alvarez | Director Ecommerce en Flexi / Capa de Ozono

11:20 - 11:40

Break & Drinks

11:40 - 12:00

Optimize the online payment process

Customers seek the least amount of friction when paying online, and businesses seek the highest level of certainty that the payments they receive are secure. Finding the balance between the two is possible. In this talk, we will discuss how to create a simple and smooth payment experience without compromising your business's security.

Bernardo Castañeda | Alliances and Channels LATAM at Stripe

12:00 - 12:20

Headless Commerce: Reimagine possible

It is not about adopting the latest technologies on the market. It's about creating digital experiences that connect with your consumer.

Chris McCann | Sr. Director Sales West NAM and LATAM at Contentstack

12:20 - 12:40

Development of experiences in digital channels

Managing consistent and unified experiences across multiple channels is complex. It requires high coordination between sales, marketing, design, and technology teams. In this talk, we will discuss how to lead a digital team to develop high-level products.

Alberto Ruiz | Digital Channels Sr. Manager at Telcel

12:40 - 13:00

Price Shoes: How to Break Down the Barriers of E-commerce in a Very Traditional Segment

Price Shoes customers belong to a segment that has a strong preference for shopping in physical stores. Convincing them to try our digital ecosystem (web/app/WhatsApp) has been a challenge that has required a deep understanding of their motivations and fears.

Rodrigo Esteban Martínez Tenorio | Sub Director Negocios Digitales at Price Shoes

13:00 - 13:20

Revolutionize eCommerce Search and Product Discovery: Drive Revenue Growth by Harnessing the Power of AI

According to Google, retailers lose over $2 trillion annually due to poor online search experiences. AI-powered search and product discovery can boost conversions by up to 15%, providing personalized searches, more accurate product data, and more relevant results, helping businesses stand out in e-commerce.

Arvind Natarajan  | Director, Product | GroupBy Inc.

13:20 - 13:40

Optimize the sales conversionof your eCommerce

Discover key strategies to improve the conversion rate of your eCommerce. In this session, we will explore practical tactics to optimize customer experience, enhance your website's performance, and leverage analytics tools to drive more sales.

Roberto Hidalgo | CDO | Head of eCommerce and Digital Marketing at Farmacia San Pablo