Magento (now Adobe Commerce) is an open-source e-commerce platform that enables the creation of highly customizable and scalable online stores. It is one of the most popular and widely used e-commerce platforms in the world.
It was created in August 2007 by the American company Varien Inc. as a flexible, secure, and simple option for different companies to take control of their "online stores."
In 2011, eBay acquired it as part of its X.Commerce initiative. Later, in 2018, Adobe acquired Magento for a price of $1.68 billion to complete its marketing and e-commerce suite.
Today, more than 267,000 companies use Magento to manage their e-commerce. Some companies that use this platform are HP, SHOEBACCA, FoodServiceDirect.com, and Marie Claire.
Page Builder
Create new landing pages and product pages quickly and easily through the drag and drop feature.
Page Builder allows your marketing team to create new landing pages and product pages using drag and drop, without requiring programming knowledge.
Whether you want to add an image, text, or section, you can do it by simply dragging and dropping an object onto the page design.
This way, your marketing team can generate new content on the site quickly and independently, without having to ask programmers for help. Product recommendation.
Product recommendation
Suggest relevant products based on your customers' previous purchasing behaviors.
The product recommendation feature uses artificial intelligence to provide personalized product recommendations to shoppers based on their past behavior. It analyzes the purchase history, previously viewed products, and user searches to understand what they like and make suggestions for similar products.
This way, your customers will see several personalized sections on your site with products related to their own interests, improving the customer experience and conversion rate.
Inventory management
Display real-time inventory availability and allow your users to buy online and pick up in-store.
Display real-time inventory availability and allow your users to buy online and pick up in-store. Ensure you have real-time product inventory available to meet your customers' expectations across all channels. Don't just fulfill orders, but also meet your customers' specific needs.
Magento allows your customers to buy online and pick up in-store or have their orders delivered directly to their homes. Companies with multiple brands, sites, stores, and warehouses can create a seamless multichannel commerce experience using inventory management software.
Supply chain algorithms enable determining the closest location to fulfill orders and meet customer requirements.
B2B eCommerce
Sell online to your B2B customers, offer specific prices and catalogs for each of your customers.
Magento includes multiple B2B commerce capabilities.
B2B e-commerce is constantly evolving, and a flexible and intelligent solution is needed to keep up and meet the expectations of digital buyers.
Magento's B2B e-commerce platform allows customers to manage their business accounts independently. You can set up various levels of buyers with specific functions and licenses, track quotes and orders, define purchase approval rules, and manage their credit online. All of this will allow your customers to perform daily management tasks more effectively and quickly.
Offer each customer specific catalogs, prices, promotions, and focused content. Your customers can upload SKU lists to generate orders, create shopping lists, and request quotes from your salespeople. Streamline the purchase process by allowing salespeople to generate orders on behalf of your customers.
Reports and analytics
Centralize all your eCommerce information in one place.
Magento provides an easy way to monitor your company's performance through visualization dashboards that display important information, from average order value to customer retention rate and customer lifetime value.
Using this valuable data, you can personalize interactions with your customers across all channels and demonstrate the business value of your team's activities.
Payment gateaways
Securely manage all your customers' payments from a single panel.
Magento implements three default payment gateways that you can use: PayPal, Braintree, and Authorize.net. You can also integrate other payment platforms such as Stripe, Amazon Payments, Openpay, or 2Checkout.
Through its unified platform for managing transactions, you can:
Accept credit, debit, PayPal, and Apple Pay cards.
Make charges in multiple currencies.
Manage all your payments from a single platform.
Protect your customers' data with PCI DSS and 3D Secure Transaction.
Is Magento a good fit for my company?
Magento is a good option for enterprise companies looking for an all-in-one solution. It is a platform in the Adobe ecosystem capable of easily integrating with other solutions such as Adobe Experience Manager (CMS), Adobe Experience Manager Assets (DAM), Marketo (Marketing Automation), among other tools from the manufacturer.
You can sell online, create new content, manage images, videos, activate campaigns through all your channels (web, mobile, or in-store screens), personalize the content your users see, and more. All of this from a single seller platform.
