The 10 most popular online stores in Mexico

E-commerce in Mexico has experienced impressive growth in recent years, reaching its peak in 2023 with a 24.6% increase, amounting to 658.3 billion pesos. It has solidified itself as one of the primary shopping methods for millions of people. The wide range of options, the convenience of home delivery, and constant platform innovations have led more and more Mexicans to trust online stores to meet their needs.

From international giants to local brands that have conquered the digital market, each store offers something unique: competitive prices, personalized experiences, fast shipping, and product catalogs that include technology, fashion, and groceries. This phenomenon not only reflects changes in consumer habits but also highlights the impact of technology on our daily lives.

In this article, we present the 10 most popular online stores in Mexico, according to the 2024 Online Sales Study conducted by AMVO.

We’ll analyze what makes them stand out, how they’ve positioned themselves as leaders in the sector, and why they’re consumers' favorites.

1. Amazon

Amazon has established itself as the undisputed leader in e-commerce in Mexico, thanks to its focus on customer experience. With an almost limitless catalog ranging from technology and fashion to essential products, it has become an all-in-one solution for millions of consumers.

Its success lies in a strategy built on constant innovation, efficient logistics, and exceptional customer service. Amazon stands out for its ability to offer fast, reliable shipping, competitive prices, and a user-friendly platform that ensures secure and convenient transactions.

The combination of these factors has allowed Amazon to dominate the digital market by simplifying shopping and providing solutions tailored to every need.

2. Mercado Libre

Mercado Libre is one of the most popular e-commerce platforms in Mexico and Latin America, standing out for its online marketplace model that connects millions of buyers and sellers. Its catalog spans a wide variety of categories, including technology, fashion, home goods, and even cars, offering options from major brands to small entrepreneurs.

One of its key strengths is its integrated ecosystem, which includes services like Mercado Pago for secure transactions and Mercado Envíos, facilitating logistics with fast delivery options. Its focus on accessible solutions, such as exclusive promotions and financing options, has boosted its popularity among consumers.

Mercado Libre has positioned itself as a leader in the sector by fostering a comprehensive and reliable shopping experience, adapting to local market needs, and strengthening its role as a benchmark in e-commerce in Mexico.

3. Temu

Temu has emerged as one of the fastest-growing e-commerce platforms in Mexico, standing out for its focus on offering a wide variety of products at competitive prices. Its catalog includes categories such as fashion, technology, accessories, and home goods, catering to the needs of diverse consumer groups.

What sets Temu apart is its strategy of competitive pricing combined with constant promotions, making it an attractive option for those looking to maximize the value of their purchases. Additionally, its platform provides a simple and intuitive experience, ensuring fast and secure transactions.

By prioritizing accessibility and variety, Temu has positioned itself as a rising alternative in e-commerce, appealing to consumers seeking a practical and cost-effective option for their daily needs.

4. Walmart

Walmart has established itself as a key player in e-commerce in Mexico, combining its strong physical presence with an efficient and versatile digital platform. Its online store offers a wide range of products, from groceries and cleaning supplies to technology, fashion, and furniture, enabling consumers to make comprehensive purchases in one place.

One of its main strengths is the integration of its digital services with its physical store network, offering options such as in-store pickup, fast deliveries, and exclusive online promotions. Walmart has invested in intuitive and accessible tools to ensure a secure and convenient shopping experience for its users.

This omnichannel approach and its ability to adapt to market needs have positioned Walmart as one of the most reliable and comprehensive online stores in Mexico.

5. Coppel

Liverpool has established itself as one of the leading department stores in Mexico, excelling in the e-commerce space as well. Its online platform offers a wide variety of products in categories such as fashion, technology, home goods, and beauty, focusing on renowned brands that meet consumer expectations.

The store is known for its efficient shopping experience, featuring an intuitive design, secure payment options, and multiple delivery alternatives. Liverpool also offers exclusive promotions and flexible payment options, such as interest-free installment plans, making it an attractive choice for diverse customer profiles.

The integration of its physical store network with its digital platform has enabled Liverpool to build a strong market presence, positioning itself as a benchmark in e-commerce in Mexico.

6. Shein

Shein has quickly gained popularity in Mexico due to its focus on affordable and trendy fashion, becoming one of the preferred online stores among consumers. Its platform offers a wide variety of products, particularly clothing, footwear, and accessories, with a catalog that follows the latest fashion trends at competitive prices.

The shopping experience on Shein is defined by user-friendly navigation, secure payment options, and efficient customer service. Additionally, its strategy of low prices and frequent promotions makes it particularly appealing to a young and dynamic audience.

With a strong digital presence and a focus on fast fashion, Shein has established itself as a key player in e-commerce, standing out for its ability to provide accessible fashion products to a broad range of consumers.

7. Home Depot

AliExpress has established itself as one of the most popular e-commerce platforms in Mexico, offering a wide variety of products across categories such as electronics, fashion, home goods, and technology. Its global business model allows consumers to access products from sellers around the world at competitive prices.

The platform stands out for its intuitive interface and secure payment options, as well as offering international shipping with tracking, ensuring a reliable shopping experience. AliExpress is also known for its extensive product variety at affordable prices, appealing to both buyers seeking exclusive items and those looking for budget-friendly alternatives.

With its focus on diverse options and prices, AliExpress has positioned itself as one of the leading online stores worldwide, becoming a popular choice among Mexican consumers seeking good deals.

8. Apple

Coppel has established itself as one of the most important department stores in Mexico, with a strong presence in e-commerce. Its online platform offers a variety of products, including electronics, clothing, furniture, and home goods, catering to the needs of a diverse audience.

One of Coppel’s standout features is its focus on offering accessible financing options, such as interest-free monthly payments, making it an attractive choice for those seeking flexible payment alternatives. Additionally, the store is known for offering frequent promotions and a simple shopping experience, with a secure payment system and reliable shipping options.

Thanks to its solid network of physical stores and digital platform, Coppel has positioned itself as a comprehensive online shopping option in Mexico, combining convenience, accessibility, and financing all in one place.

9. Sam's Club

Bodega Aurrera, known for its physical presence across Mexico, has successfully expanded its impact into e-commerce, offering consumers a convenient and accessible option for online shopping. Its digital platform features a wide range of products, particularly in categories such as groceries, appliances, home goods, and personal care items.

The store stands out for its focus on low prices and constant deals, making it a popular choice for those looking to save on everyday purchases. Additionally, its secure payment system and fast delivery options make the online shopping experience efficient and convenient.

Thanks to its strong connection with physical stores and its offering of essential products, Bodega Aurrera has established itself as a preferred option for consumers seeking convenience, affordable prices, and a wide selection of products.

10. Costco

Shopee has quickly gained popularity in Mexico, standing out as an e-commerce platform offering a wide range of products at competitive prices. Its catalog spans categories such as fashion, technology, home goods, beauty, and more, providing consumers with a comprehensive and accessible shopping experience.

One of the features contributing to Shopee's success is its user-friendly interface, which makes navigation and the shopping process easy. Additionally, the platform is known for its frequent promotions, discounts, and secure payment options, attracting a wide range of buyers.

Shopee has also implemented an efficient shipping system, with order tracking options and the ability to access products from both local and international sellers. This, combined with its focus on user experience, has allowed Shopee to establish itself as one of the most relevant emerging online stores in the Mexican market.

E-commerce in Mexico continues to grow significantly, and the most popular online stores have managed to stand out by adapting to consumer needs. From global platforms like Amazon and AliExpress to local options such as Mercado Libre, Coppel, and Bodega Aurrera, each of these stores offers products and services designed to enhance the digital shopping experience.

Through the integration of flexible payment options, fast shipping, and a diverse catalog, these stores continue to lead the market and strengthen their presence in Mexican e-commerce. With the continued advancement of technology and changing consumer preferences, these platforms are likely to keep evolving to provide even more convenience and variety in their services.