15 Tips to Increase Your eCommerce Sales

Online sales are present in almost every commercial category and are increasing day by day.

In just a few years, online sales have been the lifeline for many companies thanks to the various strategies they have implemented, creating a new channel for customer acquisition, especially since the pandemic.

Having clear strategies to increase your eCommerce sales will help you compete in the world of eCommerce.

How to Increase Your eCommerce Sales?

Here is a list of 10 strategies you can apply to your online store:

1. Use email marketing to keep your users interested.

2. Show your customer reviews.

3. Give suggestions for additional products.

4. Set up a multi-language platform.

5. Keep your site always optimized for mobile.

6. Offer easy and quick refunds.

7. Create videos and multimedia content for your page.

8. Create a rewards program.

9. Create special offers.

10. Use affiliate marketing.

11. Invest in Google Ads and Facebook Ads.

12. Create social media campaigns.

13. Reduce delivery times.

14. Accept multiple payment methods.

15. Optimize your site's SEO.

Use email marketing

The email marketing strategy is an effective approach to increase sales on your website because it establishes direct communication and a trustworthy relationship with your users through personalized and automated emails.

You can start by sending a simple sequence that includes a welcome email and a weekly update with news, offers, or discounts.

As your subscriber list grows, you can make your emails more substantial by segmenting users into different groups to enhance communication with each one. Keep in mind all the best practices for newsletters as you refine your plan, this will help you improve sales.

Show Your Customers' Reviews

This strategy helps users feel comfortable with the idea of buying your products by showing them that others trust them.

You are establishing a community willing to recommend you to their friends, thereby building trust among your potential customers.

Reviews can be seen by a large percentage of your customers if they are made visible in prominent places like product pages, menus, and checkout areas.

Don't worry if you don't have reviews yet, emails are an excellent method to request feedback.

Suggest Additional Products

This strategy is very useful because you are establishing a recommendation path that leads to the acquisition of more products and services.

When customers discover items similar to what they are looking for, they are more likely to continue browsing your store and purchase the products.

This is why product alternatives are essential to increasing sales in e-commerce.

Establish a Multi-language Platform

In short, this strategy refers to offering more than one language, which is important if your company offers or plans to offer services in more than one country, as it will help increase sales for your store. This also involves setting up cookies and privacy policies for each country (or language).

With the multi-language option, you are creating a platform where visitors have access to your website in their own language, thus improving the global reach of your company.

Keep Your Site Always Mobile-Optimized

Many studies show that over the past 10 years, users have been increasingly using mobile devices (cell phones) to purchase products and services, so optimizing your site for mobile use will help keep your users interested.

Optimizing your online store for mobile devices gives your users the confidence and comfort of knowing they can access your store at any time and from any device without losing the browsing experience offered by a computer.

Offer Easy and Quick Refunds

This point is probably the most important.

With this strategy, you are establishing a close and loyal connection with your customers, as offering quick refunds creates a parallel between the customer and the business, benefiting both sides.

Users will be more willing to make their next purchase on your website since they are convinced that you offer a worthy service and are clear about what would happen if they wish to return or exchange a product.

Create Videos and Multimedia Content for Your Page

This strategy is crucial because using visual content is a friendly way to inform users, as it helps them better understand the product, how to use it, and its features, all without having to read a large amount of text.

When you create multimedia content, you present a better image for your online store and, consequently, can increase sales.

Create a Rewards Program

This works because your customers seek a reward for being part of your community, staying updated on news about your brand, and purchasing your products or services.

Your users will be more willing to click on ads because they feel motivated by the potential rewards. It can also work better if you implement this strategy alongside affiliate marketing, as it will increase your reach and popularity among competitors.

Create Special Offers

Having promotions at certain times (for example, during established seasons like Hot Sale or Buen Fin) is a great strategy to increase sales for your eCommerce.

It is one of the most well-known ways to try to engage users with your products, but it needs to be managed carefully. A poor promotion strategy can turn your customers into bargain hunters, only buying when there are discounts.

To avoid this, you need to have an appropriate pricing strategy and establish the seasons when you will run promotions so that discounts don't get out of control for the rest of the year.

Use Affiliate Marketing

In short, affiliate marketing is letting other websites promote your products and earn a commission for each sale.

The great benefit of implementing this is that you can quickly gain exposure, and your brand will have high visibility since you will be promoted on various websites.

Ensure these partnerships are with reputable sites that your target market frequents regularly.

Invest in Google Ads and Facebook Ads

Paid online advertising will quickly increase traffic and sales for your online store.

Google Ads and Facebook Ads are the online advertising platforms with the greatest reach in the world, making them key elements in any paid advertising strategy.

However, running campaigns on Google Ads or Facebook Ads can be very costly, so it is important to develop a segmented strategy from the beginning that allows you to reach customers who are truly interested in your products. Otherwise, you will spend a lot of money and see few results.

Create Social Media Campaigns

People spend several hours a day on social media platforms like Facebook, Instagram, Twitter, and TikTok. Therefore, your company must have a presence on social media. It is an excellent way to introduce yourself to new users and stay close to your current customers.

By developing an effective social media strategy, you will increase your brand presence, foster customer loyalty, and, of course, boost sales for your e-commerce.

Reduce Delivery Times

One way to differentiate yourself from your competition is by reducing delivery times.

Nowadays, users do not want to wait several days to receive their orders; they want their orders to arrive as quickly as possible. If you can be the fastest shipping option among your competitors, you will be your customers' first choice for purchases.

Accept Multiple Payment Methods

By accepting more payment methods in your e-commerce, you will reach a larger segment of the population that wants to shop online. Not all users use credit or debit cards for payments.

Many shoppers prefer to use PayPal, cash, or prepaid cards as their payment method. Not having these payment options can lead to losing potential customers.

Optimize Your Site's SEO

A key factor in increasing online sales is SEO (Search Engine Optimization). SEO encompasses strategies and techniques that help you appear at the top of Google's organic search results.

Developing an SEO strategy involves modifying your site's URLs, maintaining a good HTML structure on your pages, selecting the right keywords to compete on, having a clear sitemap that Google’s crawler can understand, creating enriching content for your target audience, and more.

If you do all this well, your online store will be among the top search results for your customers.

SEO is a discipline that requires technical web development knowledge, so we recommend getting help from an expert to develop an effective SEO strategy.

Improve Your eCommerce UX

An extra tip for increasing your eCommerce sales is to improve the UX/UI design of your site.

Have you ever visited a site that seemed "ugly" or "very difficult to use"? Most likely, you decided to leave that site due to distrust or because the purchase process was too complex.

By improving the UX design of your online store, you will simplify the buying process and build user trust.

Each of these strategies is powerful on its own. However, when used together, they act like rocket fuel for eCommerce sales.

You don’t need to overwhelm or stress yourself to learn how to increase your eCommerce sales. There are numerous free or low-cost ways to start, such as developing an email list and sending automated campaigns.

It is vital to try as many techniques as possible to maximize your sales potential and find out which ones have the most impact on your business.

If you want to create an online business, you will probably need some help at the beginning. Whether you are new to eCommerce or not, if you haven’t used any of the above strategies, we recommend doing so to see their impact for yourself.