10 Steps to Create Your eCommerce

The world moves faster every day as we create new shopping habits, and although it may seem hard to believe, many people still do not believe in the potential of online commerce and continue to miss out on great business opportunities.

However, it has been proven, especially in the last 2 years, that the future of commerce in Mexico lies on the internet. Thanks to the pandemic, online shopping has increased to levels never seen before. Sales grew and grew, to the point that eCommerce became a significant source of income for many people.

Because of this, creating your own online store is now a quite viable option since it is an excellent source of income, and it is also a handy tool to be used as a vehicle to attract potential customers.

Properly structuring this platform will allow you not only to create an income source at the moment but also to create a long-term business with a successful future.

Creating an effective online store is only possible if you follow the basic steps and concepts of creating businesses on the internet. We do not recommend skipping any of the following steps, as this can create problems with your eCommerce strategy and your online store.

Each step is of great importance in creating your eCommerce, so it's essential to analyze them to develop a successful eCommerce strategy.

Here are the 10 steps you should follow to create your own eCommerce.

1. Analyze your market and focus on it

Creating your eCommerce doesn't mean you should create it for everything; if you do, you'll have a very scattered strategy. You need to focus on what you genuinely need to attract your target audience and create a unique shopping experience for each type of customer, thus increasing your potential sales.

2. Choose the platform that works best for you

There are different platforms to create your eCommerce, which doesn't mean that one is better than the other; they all offer different useful features for various types of businesses. In the end, it all depends on the kind of business you want to create as eCommerce and how you plan to grow in the future.

3. Define your payment strategies

All payment methods have their pros and cons.

The most used methods are:

Credit card - a good option for your users, not to mention the significant advantage that you can offer interest-free monthly payments or apply different promotions. In this way, your users will feel confident approaching your online store because you provide facilities for them to purchase your products.

Cash payment - you'll always be one step ahead when creating your online store if you don't expect everyone to want to pay with a card. You can create your business and set up monthly payments, creating final transactions for consumers or offering different easy options for them to purchase your products

Bank transfer - creates a growing relationship over time. If you offer monthly payments, you will create sales commissions and achieve an increasingly better experience for your customers.

PayPal or KueskiPay - are very reliable and secure payment platforms. All you have to do is create an account on their platform, and your customers' banking information will be protected from any threat.

4. Give the necessary importance to shipping your products

You probably remember some cases where you paid for something and weren't sure if it would arrive or not; shipping is a key piece for online sales.

It is essential to have excellent logistics for packing and shipping products, which will build trust with your users so they continue to buy from your online store and recommend you to their friends and family.

5. Develop the image you want to show your users

It's essential to create an attractive image to gain new customers and retain them.

If you design your eCommerce with pleasant screens and create a unique shopping experience, you will generate the necessary trust that your customers need to continue purchasing and recommending you.

Don't forget that your image is the first thing users see, so it's crucial to develop a responsive, attractive, and personalized website as possible.

6. Optimize the management of your online store

Just as your company's image and shipping logistics are essential, it is also crucial to develop a series of steps and processes that help you manage your entire eCommerce in the fastest and simplest way. In this way, you will avoid confusion, unnecessary expenses (of time and money), and help your business grow as quickly as possible.

7. An email account will be beneficial for your business

If you want to generate more trust with your users, it is essential to have one or more email accounts linked to your online store. Since people are not physically seeing the product they want, they may have doubts when buying them.

An email for them to send their questions or clarifications will be very useful for you because, in addition to giving a more professional air to your online store, it will reassure your users to know that they can write to you with any questions or problems they may have with their purchase.

8. Add-ons will help your eCommerce improve

What do we mean by add-ons?

They are extra elements that help you know if you are doing a good job, surveys, thank-you emails, promotions, etc. Currently, there are thousands of extra resources that can help you create the best experience for your customers or optimize it if necessary.

9. A blog will always be a good part of your team

This is an excellent resource that you can add to your online store. You can give your customers ideas on how to use your products in different scenarios and provide them with tips or advice on various topics within the industry and market you are focusing on. It's another way to connect with your users.

10. Content is your best ally

Last but not least, content is the main piece of your eCommerce. It doesn't matter if you develop the most attractive online store globally, if the content inside it is poor, you will never connect with your customers.

Study the desires and needs of your potential customers well, analyze them, and use them to create a product that satisfies what they want.

Remember that our needs change constantly. So your online store will always be in constant optimization. By considering these steps to create your eCommerce, you will have the foundation you need for success in digital commerce.